Williams unveils FW36 Martini livery
Martini, the world’s leading vermouth and best-selling Italian sparkling wine, in partnership with Williams, today announced a multi-year agreement that unites two of the most iconic brands in Formula One racing, creating Williams Martini Racing. The announcement was made during an event, as part of the 2014 team launch.
We are thrilled to welcome Martini to the Williams family and officially launch Williams Martini Racing. – said Sir Frank Williams, founder and Team Principal of Williams – Williams and Martini share a rich history in the world of motorsport, and the values of our two brands and our shared passion for racing make this partnership a natural fit. It will be great to see the distinctive stripes of Martini Racing return to Formula One once again in unison with Williams.
The decision to partner with Williams was a natural one for us as it provides an unparalleled opportunity for the Martini brand to connect with consumers through one of their lifestyle passions, Formula One racing… – said Andy Gibson, Chief Marketing Officer of Bacardi and President of Bacardi Global Brands.