Formula 1
Sahara Force India revealed 2014 look
Photo Credit: Sahara Force India Formula One Team

Sahara Force India revealed 2014 look

Sahara Force India revealed its dynamic new look, offering a first impression of how the VJM07 will look when it is officially presented at next week’s Jerez test session.

The VJM07 looks stunning and the new livery reflects the way Sahara Force India is evolving. – said Vijay Mallya – I’ve always believed our cars have been the most eye-catching, but adding black as a main colour gives us a fierce new look.

Key to the new look is the introduction of several commercial partners. The logo of telecommunications brand, Claro, appears on the engine cover and signals the start of a multi-year deal with the famous Mexican brand. There will be prominent Claro branding on the drivers’ suits and team kit. The rear wing end plate now includes branding from Roshfrans, the lubricant oils specialists, following last week’s announcement of a multi-year partnership with the team. The new livery also sees branding from Astana, a foundation that supports sporting initiatives by promoting the capital city of Kazakhstan. The Astana logo is positioned on the side of the VJM07’s nose.

As well as new colours, the changes beneath the skin of the VJM07 are even more extensive due to the new technical regulations. Technical Director, Andrew Green, is quick to emphasise just how different the VJM07 is compared to its predecessor. – Almost every single part is a new design, from the front wing right back to the diffuser. The genetics of the VJM07 still lie in the 2013 car, but we’ve had to achieve the same results in a slightly different way.

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